New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
- Amazon Sales Rank: #2169 in Books
- Brand: imusti
- Published on: 2013-11-26
- Released on: 2013-11-26
- Original language:
- Number of items: 1
- Dimensions: 9.13" h x
.80" w x
- Binding: Hardcover
- 224 pages
From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
About the Author
gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
Most helpful customer reviews
6 of 6 people found the following review helpful.
A great, quick read.
I enjoyed this book. I'm 28 and I don't really have my finger on the pulse of what's popular in social media. Vaynerchuk manages to concisely introduce the reader to the most popular social networks, and then is very helpful in introducing you to that specific site's common etiquette (ex: don't post boring photos with long captions on Instagram) before he goes on to give simple, practical advice on how to tailor your message to that specific platform. I'm sure nothing beats immersing yourself in Pinterest, Tumbler, Twitter and the like and applying more personal insights as to what kind of content you find effective, but I'm pretty quick to be baffled or disinterested in most social media. And if you're like me, this book is a great place to start learning about the various social networks and how to leverage them as a content marketer.
4 of 4 people found the following review helpful.
This book introduced me to Gary when I won his class challenge!
A helpful up-to-date book by the Social Media expert guy, Gary Vaynerchuk - someone I look to for SM advice.
This book (and the class Gary teaches on Skillshare.com about this book) helped me more than I could ever say. I was STOKED when I found out that Gary chose my SM campaign, garnering me the "win" as his JJRHBook/Skillshare class challenge contest winner - winning me a 1-on1 Skype with Gary.
The Skype went great... Gary is a generous and thoughtful person that it was a pleasure to eMeet. I love his book and I respect his dedication to his hustle. I "get" Gary; his drive.
With lots of helpful examples, this book is a "must buy" for anyone seeking to win on Social Media.
PS Gary's gonna buy the Jets. And. we're going public. I'm a firm believer in "speaking those things that are not, as if they were".
4 of 4 people found the following review helpful.
See all 794 customer reviews...
If your into selling stuff in the year 2016+ and your new to the game and your wondering and wandering
how you can get your customers attention on social media, in a positive way.. This book is for you.
I normally don't fawn over books, but I honestly wish more CEO's and Managers would check out this book.
It's not only good advice on how to get customers attention.. its also useful advice for managers and keeping
your work force engaged and spreading the word.