Social Media Marketing All-in-One For Dummies (For Dummies (Computers))

Social Media Marketing All-in-One For Dummies (For Dummies (Computers))
By Jan Zimmerman, Deborah Ng

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(52 customer reviews)

Product Description

The bestselling social media marketing book

Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line.

  • Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more
  • Offers tips for engaging your community and measuring your efforts
  • Explains how to blend social media with your other online and offline marketing efforts
  • Shows you how to leverage data to learn more about your community

Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.


Product Details

  • Amazon Sales Rank: #20238 in Books
  • Brand: FOR DUMMIES
  • Published on: 2017-05-01
  • Original language: English
  • Dimensions: 9.20" h x 1.70" w x 7.20" l, .0 pounds
  • Binding: Paperback
  • 744 pages

Features

  • FOR DUMMIES

Editorial Reviews

From the Back Cover

Social Media Marketing, Step-by-Step

It's all about social media today, and the landscape changes at breakneck speed. This all-in-one guide gives you the scoop on marketing your business via the latest social media platforms—because that's where your customers are. Learn specific tips and advertising options for Facebook, Twitter, LinkedIn, Pinterest, and Instagram. You'll also discover how to develop a strategy, utilize new engagement techniques, leverage data, combine online and offline marketing, and more!

9 Books Inside…

  • The Social Media Mix
  • Cybersocial Tools
  • Content Marketing
  • Twitter
  • Facebook
  • LinkedIn
  • Getting Visual
  • Other Social Media Marketing Sites
  • Measuring Results and Building on Success

About the Author
Jan Zimmerman is the owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico. She has provided marketing consulting, Web site management, content development, social media marketing, and strategic Web promotion to businesses of all sizes and types since 1998. 


Customer Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
5Very helpful book!
By My2lovies
Very informative! I haven't read the entire book, but there is a wealth of knowledge in this book if you don't know anything about social media!

2 of 2 people found the following review helpful.
5Recommend
By Dukes fan
Well laid out and clear, easy to understand. Well written and relevant content.
I wanted to get up to speed in the area of Social Media and how to use for marketing.
My background is in marketing and sales, but this was a new area for me.
This did a great job! Recommend.

5 of 6 people found the following review helpful.
3Not what I was looking for
By M. Pelland
There's a lot of information in this book. I think my issue is that there's too much that seems outside the scope of a for dummies format. It's too much, too complicated and too wordy. Could have used a hands-on editor and a more targeted approach. I'd pass on this one unless you really want the nitty gritty details.

See all 52 customer reviews...

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