Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat

Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat
By David Kelly

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Product Description

Are You Looking To Explode Your Social Media Presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media?

When you buy Social Media: Strategies to Mastering your brand for Facebook, Instagram, Twitter and Snapchat , your followers will increase rapidly! You will discover everything you need to know about social media marketing

These crucial and effective tips will maximize your social media presence. You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies.

Product Details

  • Amazon Sales Rank: #28977 in Books
  • Published on: 2016-08-25
  • Original language: English
  • Dimensions: 9.00" h x .36" w x 6.00" l,
  • Binding: Paperback
  • 156 pages

Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
4Advice to get interacting!
By Lisa Ahlstedt
The book Social Media: Strategies to Mastering Your Brand is aimed at helping businesses navigate the sometimes bewildering world of using social media to promote a company or service. These days, it is vital that companies have a presence on social media in order to interact with customers. Since social media sites are free, a small company has as much opportunity to promote themselves as a big company. Because consumers can also use these free platforms to state their experiences with brands or products, this can also be a double-edge sword. It is therefore important to monitor and engage customers in a professional manner that avoids conflict. Still, engagement by consumers is one way to monitor the success of social media projects. For instance, the author notes that searching #Starbucks on Instagram returns over 19 million photos that have been tagged by consumers. This is free advertising and word-of-mouth buzz that can be very beneficial to driving traffic to your website and/or brand.

There are only 10 chapters in the book, but each is full of interesting information. The first chapter introduces the concept of social media branding while the following chapters are each devoted to a particular social media platform, such as Facebook, Twitter, Instagram and YouTube. Each chapter is packed with information specific to that particular platform. For instance, the Facebook chapter includes “the four steps to initial set-up,” design tips for your page and photos, the four types of paid posts, effective ways to promote your business, and ways to ensure your posts are seen by your audience. For Instagram, a basically visual platform, not only are the screens and icons explained, but there are also tips on privacy settings, advice on which accounts to follow, and tips to grow your audience (including use of hashtags and filters). Suggestions are also included for the use of some analytical tools in order to determine if your social media strategy is having the impact you want.

Some important suggestions for companies include understanding your brand, your message and the consumers you’re trying to attract. These considerations are vital before beginning to develop a social media presence. The author also suggests “watching from a distance” to see how other companies are using social media sites to attract and interact with their customers. It is also important to realize that a company does not need to have a presence on each and every social media platform. Instead, it might be better to focus on having effective and targeted profiles on just the ones that are most suited to a particular business. Also vital to remember is that once you have established a page or account on a social networking site, it is important to continually update or add content in order to keep your business relevant.

As well as the more well-known social networking sites, the author also mentions other sites that may be useful to businesses such as AngelList, Quibb, and BuzzSumo (and gives information to help you decide if these sites fit your brand). The importance of interacting with your audience outside social media sites (such as making guest posts on blog and commenting on forum posts) is also stressed. There are plenty of examples included to help businesses get started. If you are overwhelmed by all the possible options, the author does a good job of summarizing each site and describing how it is used. Even if you are familiar with these social media tools, I’m sure everyone can learn how to better utilize them to promote a business or brand. All of the information is very well-presented and easy to follow. Anyone who is looking to increase the effectiveness of their social media presence can benefit from this advice.

0 of 0 people found the following review helpful.
3A Good Handbook for the Online Marketer
By George Shadow
Social media branding is now a case of knowing the right thing to do in order to maximize awareness and clientele for companies pushing for a strong presence online. Websites like Google, Snapchat, Pinterest and Facebook have the capacity and capabilities to do this and more. The problem is that companies (especially startups trying to avail themselves of these opportunities) often fall short since they happen to incomprehensively apply relevant strategies and website tools. The good news is that this problem is often surmountable.
The book, SOCIAL MEDIA – STRATEGIES TO MASTERING YOUR BRAND, takes a critical look at most of these gargantuan online players and their capabilities, mapping out the best strategies startups and more-established firms can adopt in order to better utilize the available options, tools and online presence of these renowned websites.
Chapter titles pick on the individual websites, outlining strategies best suited for achieving marketing success through these behemoths in simple English. Typographical and grammatical errors are nonexistent while the author’s exemplary professionalism leaps out from every page. The interior formatting is quite good and my Kindle for Windows mobile breezed through the pages. The book cover also stands out owing to its aesthetic beauty.
I like it that the book focused on the bigger websites. This does not mean that there are no smaller online players. Moreover, the strategies Author Kelly outlined in the text could easily be used to maneuver the maze of smaller sites yet to establish a stronger online presence like their bigger neighbors. Definitely a good handbook for the online marketer.

0 of 0 people found the following review helpful.
5Great Overview of Social Media options
By dwgodby
Author David Kelly gives the reader some much needed insight and knowledge concerning social media and how it impacts our world. He doesn’t just deal with broad overviews rather he takes a chapter to deal with the particulars of each big social media group, such as: Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, Flickr and YouTube. While there are overreaching information that would apply to any type of social media, author Kelly does a wonderful job in breaking down the pros and cons of each social media site and how an individual or business would benefit from using that particular site.
The goal of social media is to help find the resource that will best help you brand yourself or your business. One of the main factors for the social media user is to remain consistent over each form that is used. This will create less confusion for the customer than if one is portrayed differently on each site.
There is great in-depth information concerning each social media platform and if that particular site would help to meet your needs. Author Kelly also deals with how you can “Measure Your Success” concerning each brand and how to know which one(s) work the best for you. Also, this section deals with various tools listed that one can use to better connect with the individual/business audience.
There is a fine conclusion that nicely wraps up this wonderful reading that helps one to have greater social media insight. Also, as a free bonus, author Kelly will give the reader instant free gifts if they sing up for their book club.

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