Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat

Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat
By David Kelly

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(107 customer reviews)

Product Description

Are You Looking To Explode Your Social Media Presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media?

When you buy Social Media: Strategies to Mastering your brand for Facebook, Instagram, Twitter and Snapchat , your followers will increase rapidly! You will discover everything you need to know about social media marketing

These crucial and effective tips will maximize your social media presence. You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies.

Product Details

  • Amazon Sales Rank: #20143 in Books
  • Published on: 2016-08-25
  • Original language: English
  • Dimensions: 9.00" h x .36" w x 6.00" l,
  • Binding: Paperback
  • 156 pages

Customer Reviews

Most helpful customer reviews

10 of 10 people found the following review helpful.
2Not for millennials
By J. kay
As a younger professional, this book was really underwhelming. It didn't offer me anything I didn't know as a basic user of social media. All the tips and tricks can be found by a simple web search or by simply clicking the more info button on the business accounts of social media sites.

However, I gave it two stars because I do see this being a beneficial book for those that are really new to social media.

0 of 0 people found the following review helpful.
5All you need to understand the world of social media...
By Francine
Social Media: Strategies to Mastering Your Brand Facebook, Instagram, Twitter and Snapchat is a short book (156 pages in digital format) filled with tons of information. There is so much information that it really should be overwhelming but due to a free-flowing style of writing it is easy and fast to read. It’s the type of book that a business owner should have on hand so that they can use it as a reference in dealing with their social media business lives. It’s set up in such a manner that finding information about certain media platforms, such as Facebook, can be done easily and in a timely manner.
Mr. Kelly starts the book by writing about the importance of using social media for businesses in order to be successful in today’s market. Whether we like it or not, social media is now a huge part of how a business can market their service or product and that is not going to change. I found it very interesting when the author said that being present on social media in order to promote your business involves 20% promoting the business and 80% interacting with others which will get your name out there. If you think about it, this is so true and makes complete sense.
Mr. Kelly then presents, chapter by chapter, how to use the main social media platforms such as Facebook, Twitter, and Pinterest. Each chapter is set up in the same easy to read format that tells the reader, step by step, how to use each platform to promote a business. The author points out that the best messages, in regards to having your business be memorable are short and to the point. Most people are visual so including pictures is important also. As I wrote above, there is so much information and helpful hints such as these above that after reading this book it should be much easier to bring your business into the social media world. I’m not great with Twitter as trying to put what I want to say into 140 characters drives me crazy but here, in this book, Mr. Kelly gives some examples which help the reader to see how other businesses have achieved success in this way.
I love books about advertising and reading about how different companies subtly draw customers in. This is a perfect book for anyone trying to grab a piece of the social media market and has made me look at the advertising on my Facebook in a much different way. The writing style is excellent and this is a really great read.
I read this in a digital format and translated to my ereader well. The cover is brightly coloured and interesting to look at.

0 of 0 people found the following review helpful.
4Advice to get interacting!
By Lisa Ahlstedt
The book Social Media: Strategies to Mastering Your Brand is aimed at helping businesses navigate the sometimes bewildering world of using social media to promote a company or service. These days, it is vital that companies have a presence on social media in order to interact with customers. Since social media sites are free, a small company has as much opportunity to promote themselves as a big company. Because consumers can also use these free platforms to state their experiences with brands or products, this can also be a double-edge sword. It is therefore important to monitor and engage customers in a professional manner that avoids conflict. Still, engagement by consumers is one way to monitor the success of social media projects. For instance, the author notes that searching #Starbucks on Instagram returns over 19 million photos that have been tagged by consumers. This is free advertising and word-of-mouth buzz that can be very beneficial to driving traffic to your website and/or brand.

There are only 10 chapters in the book, but each is full of interesting information. The first chapter introduces the concept of social media branding while the following chapters are each devoted to a particular social media platform, such as Facebook, Twitter, Instagram and YouTube. Each chapter is packed with information specific to that particular platform. For instance, the Facebook chapter includes “the four steps to initial set-up,” design tips for your page and photos, the four types of paid posts, effective ways to promote your business, and ways to ensure your posts are seen by your audience. For Instagram, a basically visual platform, not only are the screens and icons explained, but there are also tips on privacy settings, advice on which accounts to follow, and tips to grow your audience (including use of hashtags and filters). Suggestions are also included for the use of some analytical tools in order to determine if your social media strategy is having the impact you want.

Some important suggestions for companies include understanding your brand, your message and the consumers you’re trying to attract. These considerations are vital before beginning to develop a social media presence. The author also suggests “watching from a distance” to see how other companies are using social media sites to attract and interact with their customers. It is also important to realize that a company does not need to have a presence on each and every social media platform. Instead, it might be better to focus on having effective and targeted profiles on just the ones that are most suited to a particular business. Also vital to remember is that once you have established a page or account on a social networking site, it is important to continually update or add content in order to keep your business relevant.

As well as the more well-known social networking sites, the author also mentions other sites that may be useful to businesses such as AngelList, Quibb, and BuzzSumo (and gives information to help you decide if these sites fit your brand). The importance of interacting with your audience outside social media sites (such as making guest posts on blog and commenting on forum posts) is also stressed. There are plenty of examples included to help businesses get started. If you are overwhelmed by all the possible options, the author does a good job of summarizing each site and describing how it is used. Even if you are familiar with these social media tools, I’m sure everyone can learn how to better utilize them to promote a business or brand. All of the information is very well-presented and easy to follow. Anyone who is looking to increase the effectiveness of their social media presence can benefit from this advice.

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