Social Media Marketing Workbook: 2017 Edition - How to Use Social Media for Business

Social Media Marketing Workbook: 2017 Edition - How to Use Social Media for Business
By Jason McDonald Ph.D.

List Price: $29.99
Price: $26.58 Details

Availability: Usually ships in 24 hours
Ships from and sold by

6 new or used available from $20.80

Average customer review:
(183 customer reviews)

Product Description

Learn Social Media Marketing in Plain English - Step by Step!

Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business.
  • JUNE 2017 UPDATED EDITION - all info verified, and a NEW chapter on Instagram, plus revisions on LinkedIn
  • Read the Reviews - compare the REAL REVIEWS of this book to the FAKE (?) REVIEWS of other books
  • Learn to Market Your Business on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest and all major Social Media Marketing platforms
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SOCIAL MEDIA MARKETING
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to social media success.
  • Access Free Tools - access the companion SOCIAL MEDIA MARKETING TOOLBOOK with hundreds of free tools for social media marketing, a $29.99 value!

The #1 Bestselling Workbook on Social Media Marketing for Business

  • Jason McDonald - written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Social Media Marketing Toolbook
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
  • Rebate Offer - each Social Media Marketing Book 2017 contains a $10 off survey offer.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents

  1. Party On - Social Media Marketing – an overview to social media marketing at a conceptual level.
  2. Content Marketing – how to conceptualize the type of content you need for your social media marketing efforts and build a content production machine.
  3. Facebook – how to market your business on Facebook including some basic principles of Facebook advertising.
  4. LinkedIn – how to use the world’s largest B2b network for your business, including advertising opportunities.
  5. Twitter – an explanation of whether you should tweet, and if you do, how to use Twitter effectively for business marketing.
  6. Instagram – how Instagram is like Twitter with pictures, how to market on Instagram, and even a very brief comparison of Instagram to Snapchat.
  7. YouTube – a deep dive into the business side of YouTube, often hidden behind cat videos and Rihanna or Miley Cyrus gyrations gone viral.
  8. Pinterest – the most effective social media for eCommerce stores and retailers, do-it-yourselfers, and those serving the female shopping demographic such as wedding photographers.
  9. Yelp, Google My Business, and Reviews – how the “Review Revolution” is impacting local businesses, and how to use Yelp, Google My Business (formerly Google+), and other review sites to promote your business via reviews.
  10. Epilogue – the “new” new kids on the block: Snapchat, Tumblr, Amazon, and new ways to go social and go marketing.

Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez). The Social Media Marketing Workbook is listed on many lists of the best social media marketing book for 2017. Buy it today!

Product Details

  • Amazon Sales Rank: #32543 in Books
  • Published on: 2016-10-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .82" w x 8.50" l,
  • Binding: Paperback
  • 364 pages

Editorial Reviews

About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Customer Reviews

Most helpful customer reviews

79 of 84 people found the following review helpful.
3Great for beginners, but that's about it.
By pwizzy
Apparently there is a rebate offer inside this book for writing a review of this book. The nice thing though, is it doesn't have to be good. You get the rebate regardless. So, I'll give it to you straight up:

The book is easy to follow.
It's great for beginners (if you are a beginner that's a pro)
It covers the main social platforms of today
There are a lot of noted resources for support

The book is only the basics
The book does not dive into how to make money using social media, just how to use it. For example, it talks about Pinterest, but not how you make money doing the things you're told to do. (At least not in great detail)
The how to use it is limited to one central idea. (For example, LinkedIn is all about building a profile, but nothing about advertising)
The book isn't digital. This book would be great in a digital format wherein you could interact with it, check out the many links, etc.

If I'm unfamiliar with a specific platform, this book gives me a great, fast into to that platform. The book is awesome if you're a one-man-marketing department with a need to quickly get up to speed. As a professor, I probably wouldn't use this book because of it's basic nature, but as an entrepreneur with a small business I see the application.

My $0.02

1 of 1 people found the following review helpful.
4Very easy to read The ideas are not complex You can ...
By Amber Bowen

Very easy to read
The ideas are not complex
You can use the describe platforms in your everyday business dealings with the web.
The book leaves you feeling energized.

I prefer if the book also dealt with individual's marketing platforms
The book is to consumed with selling your business and not your products
The book makes it seem to easy on selling your boss that marketing really is hard.

I found the book a quick and uplifting read when it comes to dealing with different ways of using Mass Marketing Platforms in your business. The books indebts ideas and resources makes it a great tool for dealing with Mass Market Platforms such as Linkedin. A little to on the positive side when it comes to dealing with you bosses and selling them on the idea that "marketing is hard".

2 of 2 people found the following review helpful.
5As many have indicated, this one kicks butt.
By Jacob Rubnitz
As a complete novice in social marketing, this book alone has already given me assurance that marketing online is merely hard work...but it is NOT complex. McDonald manages to reveal the big picture, while also providing practical details AND tons of free tools to get your ideas, products, and services out there. And these strategies are not short term fixes. They include principles that will assure evergreen campaigns. I Am lucky enough to have been gifted with a free review copy, so it goes to show that the author really wants to make sure that what he is saying is accurate, and that it works! I will definitely be buying his other stuff .

See all 183 customer reviews...

Connect with defaultLogic
What We've Done
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.

Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.

  Contact Us