Social Media Marketing Workbook: 2017 Edition - How to Use Social Media for Business

Social Media Marketing Workbook: 2017 Edition - How to Use Social Media for Business
By Jason McDonald Ph.D.

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Product Description

Learn Social Media Marketing in Plain English - Step by Step!

Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business.
  • JUNE 2017 UPDATED EDITION - all info verified, and a NEW chapter on Instagram, plus revisions on LinkedIn
  • Read the Reviews - compare the REAL REVIEWS of this book to the FAKE (?) REVIEWS of other books
  • Learn to Market Your Business on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest and all major Social Media Marketing platforms
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SOCIAL MEDIA MARKETING
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to social media success.
  • Access Free Tools - access the companion SOCIAL MEDIA MARKETING TOOLBOOK with hundreds of free tools for social media marketing, a $29.99 value!

The #1 Bestselling Workbook on Social Media Marketing for Business

  • Jason McDonald - written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Social Media Marketing Toolbook
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
  • Rebate Offer - each Social Media Marketing Book 2017 contains a $10 off survey offer.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents

  1. Party On - Social Media Marketing – an overview to social media marketing at a conceptual level.
  2. Content Marketing – how to conceptualize the type of content you need for your social media marketing efforts and build a content production machine.
  3. Facebook – how to market your business on Facebook including some basic principles of Facebook advertising.
  4. LinkedIn – how to use the world’s largest B2b network for your business, including advertising opportunities.
  5. Twitter – an explanation of whether you should tweet, and if you do, how to use Twitter effectively for business marketing.
  6. Instagram – how Instagram is like Twitter with pictures, how to market on Instagram, and even a very brief comparison of Instagram to Snapchat.
  7. YouTube – a deep dive into the business side of YouTube, often hidden behind cat videos and Rihanna or Miley Cyrus gyrations gone viral.
  8. Pinterest – the most effective social media for eCommerce stores and retailers, do-it-yourselfers, and those serving the female shopping demographic such as wedding photographers.
  9. Yelp, Google My Business, and Reviews – how the “Review Revolution” is impacting local businesses, and how to use Yelp, Google My Business (formerly Google+), and other review sites to promote your business via reviews.
  10. Epilogue – the “new” new kids on the block: Snapchat, Tumblr, Amazon, and new ways to go social and go marketing.

Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez). The Social Media Marketing Workbook is listed on many lists of the best social media marketing book for 2017. Buy it today!

Product Details

  • Amazon Sales Rank: #24704 in Books
  • Published on: 2016-10-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .82" w x 8.50" l,
  • Binding: Paperback
  • 364 pages

Editorial Reviews

About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Customer Reviews

Most helpful customer reviews

24 of 25 people found the following review helpful.
5If you use social media in your marketing plan, you need to read this book!
By R.M. Smith
I have been a virtual student of Dr. Jason McDonald for the past 5 or so years. I went from zero knowledge about SEO to becoming a competent content creator who has enjoyed writing articles and blogs for concerns all across the USA, and in the United Kingdom as well. Dr. McDonald has also allowed me to be a part of his webinars, which are virtual classrooms in which he teaches the ever-changing science of SEO.

If you don't want to waste time sorting through all the dubious advice of the thousands of SEO "gurus," and you want to avoid getting tainted advice that could get you BANNED from Google, YouTube, Amazon, and other essential platforms, then gift yourself a copy of this book and get signed up for Dr. Jason McDonald's webinars. He also has a special web page for purchasers of the book where you can download tons of free, and valuable SEO tools, worksheets, and more.

If you follow my reviews on Amazon, you know that I am generally very hard-nosed. I want my readers to get the best value for their hard-earned dollar. This review community has saved me from wasting money on many occasions, and I always seek to do likewise for others. Be careful when you see the ONE STAR WONDERS and other detractors. Jason McDonald and the JM Internet Group are an established, authoritative source for social media marketing, SEO, and related topics. To state otherwise is simply disingenuous.

This book will be an invaluable asset to anyone seeking to learn and deploy the latest and greatest SEO techniques.

4 of 4 people found the following review helpful.
5A Workbook About Something I Don't Understand - That I Can Understand!
By casey shelley
I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

1 of 1 people found the following review helpful.
5Very valuable workbook!
By Book Reviewer
As the title states, this is a workbook. It is not a broad book, desiring to change your viewpoint from which you will then build a strategy. Nor is it a book working at the nano level, all about making those tiny tweaks which change your "metrics" by 3%. Instead, this book gives you the basic understanding of how the major social media platforms work, and how to navigate them. Jason (the author) provides valuable examples and details for context to see how each might (or might not) fit into your own work and customer interaction. And then he gives you specific tasks to help you determine what you should be focusing on, help you gather relevant, specific information, and begin building what will serve you best. Most importantly, McDonald is super encouraging, and shapes your expectations (of the platforms and yourself in this work). His website has a huge amount of supporting pages which expand and personalize what the book provides.

The book is only the basics
The book does not dive into how to make money using social media, just how to use it. For example, it talks about Pinterest, but not how you make money doing the things you're told to do. (At least not in great detail)
The how to use it is limited to one central idea. (For example, LinkedIn is all about building a profile, but nothing about advertising)

See all 94 customer reviews...

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