Social Media Marketing Workbook: 2017 Edition - How to Use Social Media for Business

Social Media Marketing Workbook: 2017 Edition - How to Use Social Media for Business
By Jason McDonald Ph.D.

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Product Description


  • NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing
  • Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy.
  • Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers.
  • Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing.

A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald

Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities.

If you know how... you can market on social media effectively.

But do you know how?

Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp?

Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media.

With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes

  • SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing.

  • PLATFORM MARKETING STEP-BY-STEP - an explanation of:
    • Facebook Marketing - Facebook for Business
    • LinkedIn Marketing - LinkedIn for Business
    • Twitter Marketing - Twitter for Business
    • YouTube Marketing - YouTube for Business
    • Pinterest Marketing - Pinterest for Business
    • Yelp / Local - Marketing via Yelp, Google+ and other local review sites
    • Epilogue - the "new" kids on the block of Snapchat and Instagram

  • POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts.

  • FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value!
  • INCREDIBLE WORKSHEETS AND VIDEOS - let Jason guide you step-by-step to success at social media.

Social Media Marketing Worksheets

This isn't a fancy book on social media marketing 2017. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.).

Got questions? Just Google Jason McDonald and send him an email - he's happy to help.

Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez).

Product Details

  • Amazon Sales Rank: #20019 in Books
  • Published on: 2016-10-17
  • Original language: English
  • Dimensions: 11.00" h x .64" w x 8.50" l,
  • Binding: Paperback
  • 280 pages

Editorial Reviews

About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Customer Reviews

Most helpful customer reviews

55 of 57 people found the following review helpful.
3Great for beginners, but that's about it.
By pwizzy
Apparently there is a rebate offer inside this book for writing a review of this book. The nice thing though, is it doesn't have to be good. You get the rebate regardless. So, I'll give it to you straight up:

The book is easy to follow.
It's great for beginners (if you are a beginner that's a pro)
It covers the main social platforms of today
There are a lot of noted resources for support

The book is only the basics
The book does not dive into how to make money using social media, just how to use it. For example, it talks about Pinterest, but not how you make money doing the things you're told to do. (At least not in great detail)
The how to use it is limited to one central idea. (For example, LinkedIn is all about building a profile, but nothing about advertising)
The book isn't digital. This book would be great in a digital format wherein you could interact with it, check out the many links, etc.

If I'm unfamiliar with a specific platform, this book gives me a great, fast into to that platform. The book is awesome if you're a one-man-marketing department with a need to quickly get up to speed. As a professor, I probably wouldn't use this book because of it's basic nature, but as an entrepreneur with a small business I see the application.

My $0.02

20 of 20 people found the following review helpful.
5If you use social media in your marketing plan, you need to read this book!
By Robin-Michael
I have been a virtual student of Dr. Jason McDonald for the past 5 or so years. I went from zero knowledge about SEO to becoming a competent content creator who has enjoyed writing articles and blogs for concerns all across the USA, and in the United Kingdom as well. Dr. McDonald has also allowed me to be a part of his webinars, which are virtual classrooms in which he teaches the ever-changing science of SEO.

If you don't want to waste time sorting through all the dubious advice of the thousands of SEO "gurus," and you want to avoid getting tainted advice that could get you BANNED from Google, YouTube, Amazon, and other essential platforms, then gift yourself a copy of this book and get signed up for Dr. Jason McDonald's webinars. He also has a special web page for purchasers of the book where you can download tons of free, and valuable SEO tools, worksheets, and more.

If you follow my reviews on Amazon, you know that I am generally very hard-nosed. I want my readers to get the best value for their hard-earned dollar. This review community has saved me from wasting money on many occasions, and I always seek to do likewise for others. Be careful when you see the ONE STAR WONDERS and other detractors. Jason McDonald and the JM Internet Group are an established, authoritative source for social media marketing, SEO, and related topics. To state otherwise is simply disingenuous.

This book will be an invaluable asset to anyone seeking to learn and deploy the latest and greatest SEO techniques.

8 of 8 people found the following review helpful.
5Just the Right Amount of Information for Social Media Marketing
By Robert Dale Dibello
This workbook is giving me just the right amount of information about using social media for marketing my small architecture firm. The content is a perfect mix of theory and practice, providing a framework for understanding social media marketing and achievable steps for actually putting it into practice.

The author starts by giving a high level overview of how to think about social media marketing in a chapter titled Party On. As he states, the chapter explains the "distinction between 'attending' the social media party and 'throwing' the social media."

He then moves into chapters on Facebook Marketing, LinkedIn Marketing, Twitter, YouTube, Pinterest, Yelp & Google Local, and an Epilogue. These chapters never send you deep into-the-weeds on needlessly technical details, but do bring you up-to-speed quickly and give you clear TODOs and step-by-step instructions. There are also pertinent tools and resources near the end of each chapter.

I like the straightforward presentation of the material in each chapter. The tone is upbeat and humorous.

My only constructive critique is that the cover photo seems at odds with the content. Although the image does show the "can-do" attitude of the book, it does not really convey the business side of it.

I have never given social media marketing much thought, but this workbook is actually making it interesting and easily accessible. I am very happy with this purchase. It is meeting my needs exactly. Note: I was given a free "review copy" of the workbook.

See all 121 customer reviews...

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