Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.
Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards
About the Author
Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.
His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
Most helpful customer reviews
1 of 1 people found the following review helpful.
I am glad I bought this book even though it is expensive and even though I had to pay international shipping to get it.
I am designing a site using WikiMedia and I got some beneficial information from Steve Krug.
Don't cram too much info on your site.
Don't make the user think too much.
Keep it simple.
Consider your website visitors to be similar to readers of billboards. They only have a few seconds to get the info you want them to get.
When people visit your site they don't read every word or every sentence. They search for what is important to them and then they "click".
Krug's book was helpful because he showed 'real live' sites and showed some of the minor problems with those sites, such as Verizon, Yahoo, Mojo, BizTravel, various bookstore sites, OrrinHatch.com, msnbc.com.
Krug's book was VERY EASY AND VERY FUN to read.
Minor problems: One page 64, Klug seems to imply that Arabic is read from left-to-right. It is not. It is read from right-to-left.
Klug also recommended the following related books:
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, 3rd Edition
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Sources of Power: How People Make Decisions
The Practice of Creativity: A Manual for Dynamic Group Problem-Solving
Web Application Design Handbook: Best Practices for Web-Based Software (Interactive Technologies)
Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points
The Design of Everyday Things
(and a few other books which are not currently for sale at the Amazon.com website.
Please let us know if these reviews are helpful.
1 of 1 people found the following review helpful.
Stay focused on the customer.
If you've ever tried searching for something only to get results for something totally different, you know how frustrating it can be. This book helps business owners and marketers think like consumers. It helps you keep focus on the customer--a fundamental rule when you write. The easier you make it for a consumer, the more likely s/he will find you. The book suggests using consumer words rather than technically accurate words. It's all about keeping common sense in the forefront of your mind when you're creating or updating your website.
It's a refreshing reminder of staying focused on the reader.
0 of 0 people found the following review helpful.
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An easy, conversational guide to Web development and usability
By Neville Samuels
People don't have time to waste when they're browsing through the web. And don't make them think, either.
Steve Krug's book is all about taking a common sense approach to web development, especially usability. He wrote that there's no such thing as an average user, everyone is different. So, as you can imagine, developing great websites that appeal to most people is almost like climbing Mt Everest wearing sneakers. It's a lot harder than it looks.
Mr. Krug has created an easy to read, conversational guide on what usually works in attracting visitors to a website, and to keep them returning. He points out some of the pitfalls, like how everyone wants to get their finger in the pie of the Home page, to the point where it could become bloated and useless.
Heard of 'Street Signs' and 'Breadcrumbs'? You will when you get to the part about making sure visitors know where they are and where they're going on a website. As much as people hate getting lost in a shopping mall, the same is true on the web.
There's also a substantive section on usability testing. How important it is, but also how it's not necessary to go overboard with it as well.
While it doesn't take long to get through this book, which happens to include useful illustrations and cartoons, you do learn a lot of things in this bestseller.