Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.
Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
About the Author
William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
Most helpful customer reviews
2 of 2 people found the following review helpful.
If You are Creative, You Should Have Designs on This Book
By The RBG Review
If you want to think like Einstein, DaVinci, Newton, Kepler, Gates and Jobs all rolled into one, this book is your cup of Eureka! It gets right to to heart of what makes design, any design: graphic, mechanical, architectural, technological, programming work for the customer/user. As you read over this wide range of examples of what makes great design, it begins to give the reader insights on how great designs work, how good designs become great and how it's time to drop those things that just aren't working. If we are in a business, any business, we must create and provide what users/customers want in a way that they want, a way that is clear, a way that is inviting. Nobody buys great ideas if they're to vague or shoved down their throat. A book of good examples to emulate and bad examples to avoid.
3 of 3 people found the following review helpful.
Good high level discussion of Design Principles.
By Alan C. Bryant
Review is for both the Kindle and hardcover versions of this book.
An easy to use, high level reference of various design principles. A good reference for students, designers, user interface experts or anyone involved in creating, maintaining or managing a product. The language is concise, the principles are presented in an easy to understand manner.
Each principle is summed up at the highest level in the subtitle with a more detailed description in the body. A list of related principles is included and in some instances visual aids. Footnotes are at the bottom of each section.
The hardcover is an attractive book with the blue spine being a glossy finish and the white part being matt. The paper is a medium weight with a nice feel and a matt finish.
The Kindle version faithfully follows the book but has the added benefit that e-books have such as search, contents viewable alongside page views, bookmarks, highlights, links, notes etc. which of course makes it much more effective as a reference.
I generally use the Kindle version more often on my laptop where the reader is in color and there is greater viewing space for graphics. When reading it on the Kindle Paperwhite the experience is still enjoyable but not to the same level.
- Covers a wide range of design principles
- Information is presented in an effective way
- Text is concise and clearly written
- Related principles are presented for further study
- Graphics are informative and directly demonstrate the principle
- Hardcover is attractive and has a nice feel to it
- For the hardcover there could be a quicker way to look up principles. The contents do a good job however something like tabs might help for quicker reference without having to return to the contents page
- For the Kindle version, the graphics and illustrations often fall well below the text and so lose some of the effectiveness they have in the hardcover edition where they are easily viewed alongside the text.
2 of 2 people found the following review helpful.
See all 142 customer reviews...
So many topics! So engrossing!
By Math Mom
As a math-person rather than a design-person, I really just wanted something that could give me a Reader's Digest version of some design principles to give me the flavor of the field (the same reason why I love the series "101 Things I Learned in ... School").
I have learned so much from this book! Not only does it give me insight into the question of why things around me look they way they do, but it has given me ideas of how to better design my lectures, slides, and hand-outs to improve information acquisition and retention for my students. Moreover, there were several topics with roots in mathematics that I might bring up in my Math for Liberal Arts course. It was also interesting to read about the design principles (or lack of adherence thereof) behind such epic failures as the Jeep Grand Cherokee "unintentional acceleration" debacle.
My only "problem" with this book is how engaging and engrossing it is. You might think that because of the little bites of information it presents, it would be easy to read a topic or two in what snippets of time you have, but no, it's more like eating from a huge bag of M&Ms. Each morsel of idea seems to pass too quickly and you want another one. Before you know it, you've nibbled your way through the whole book and it's 4am on a day when you have to get up at 6am. Consider yourself warned!