Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
By Steve Krug

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Product Description

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards


Product Details

  • Amazon Sales Rank: #2949 in Books
  • Brand: New Riders Publishing
  • Published on: 2014-01-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .60" w x 7.00" l, 1.02 pounds
  • Binding: Paperback
  • 216 pages


  • New Riders Publishing

Editorial Reviews

About the Author
Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple,,, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Customer Reviews

Most helpful customer reviews

7 of 7 people found the following review helpful.
5Great book for anyone that is maintaining a website for ...
By William J. Sauber
Great book for anyone that is maintaining a website for a small business or organization. Not a technical book about writing code. Gives you a clear direction and guidance about how the vast majority of users surf the net and how to make your site easy for the majority of users. Less words, more photos, clear and obvious navigation. Great examples of both real and pretend sites that are good and bad and why they are good or bad.

2 of 2 people found the following review helpful.
5Read this book before designing your new website.
By Elman
Our website developer recommended me to read this book, and suddenly, we started talking the same language. It just made it so much easier to launch a new website. I was told so many times by our customers, that we have the best website in our field of work.

I think this book should be read by anyone involved in the website development. Is is easy to read, very practical, full of suggestions and colorful illustrations. I particularly liked a comparison of website sections to street signs, and the idea that there is always "just one more thing". I have to admit it, this book is both informative and entertaining.

Now, I am reviewing the third edition published in 2014. Currently, it is November 2016, so, inevitably, some information is no longer of current interest. Mr. Krug talks about a mobile version of websites, but the book was released before Google's "Mobilegeddon", therefore, not having a mobile site isn't even an option anymore. In the same chapter, he assembled a camera using a lightweight reading lamp and attached detailed instructions and photos. It just made me laugh )) Does it really need the instructions? Besides, why not use a GoPro?

Having said that, I really enjoyed the book. Yes, sometimes, it might a little bit too obvious , but it doesn't diminish the fact that this a very useful reading material for all your team members working on a new website. Have fun!

8 of 9 people found the following review helpful.
5You MUST get this if you do Web development, online PR, apps, or other user interface and/or online communication
By S. McCandlish
This is arguably the best introduction to Web usability, and much of its philosophy is applicable to design and communication generally. The original edition revolutionized my (and many others') approach to Web development and online PR. This newer edition improves on the original with no loss or faults. I'd like to see an even newer one that covered mobile apps and such, but that would just be icing on the cake. While this is not as in-depth as Nielsen Norman Group usability reports, those are highly focused on very specific matters, are expensive, and are intended for high-pay Web developers with major clients. If you're just getting started, or don't do this for a living, or are the webmaster for a single organization, this book is probably most of what you need for shapening your Web architecture intuition regarding what will effectively communicate and what will not. Note: This is not a technical HTML coding book, it's a user interface and communications psychology book.

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