Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
By Steve Krug

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Product Description

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards


Product Details

  • Amazon Sales Rank: #3225 in Books
  • Brand: Krug Steve
  • Published on: 2014-01-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .60" w x 7.00" l, 1.02 pounds
  • Binding: Paperback
  • 216 pages


  • Don t Make Me Think Revisited A Common Sense Approach to Web Usability

Editorial Reviews

About the Author
Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple,,, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Customer Reviews

Most helpful customer reviews

2 of 2 people found the following review helpful.
5Highly Recommended book on designing for usability and the user
By Dog's Boy on the Sunny Southern OR Coast
My review concerns the 2002 2nd edition. There is a much more recent 3rd edition (which is also much more expensive). I believe there is great value in either. And I would heartily recommend this book.

The author is a consultant making his living evaluating others' web sites. He approaches evaluation from the standpoint of the user seeking to fulfill user needs. The quintessential marketing approach.

The book steps us thru the mindset needed to focus, foremost, on the user's experience and the user's goals in accessing a web site. The title of the book refers understanding users' well enough so that a web site is written to be essentially self-evident -- thus avoiding forcing to THINK about what the web site wants or expects. What is expected is just...obvious.

He steps thru many of the means that web sites use to provide such an experience, focusing heavily on effective site design & navigation. He also strongly recommend reducing verbiage by 75% as a rule.

All in all, I found his focus on the user & his attention to a site's navigational structure to be very useful. Thru his experience, he is able to provide both positive & negative examples of these and other points thruout the book.

This is one author that I sense I trust his judgment and enjoy his writing style. As one measure of that, I've already purchased a few of the books he highly recommended in his "Recommended Reading" section. Those, too, appear to be excellent books written from the same place with the user in the center.

2 of 2 people found the following review helpful.
5I find myself re-reading certain sentences like this one
By David Hackett excuse me (REVISITED) and more timely than ever. This book should be an essential part of every web developer's/web designer's library. I bought this book as a UX Design Immersive student at General Assembly SF, as part of their pre-course work and required reading. So it also fits into the world of designing for human-centered experiences.

I keep referring to this book throughout my learning and development as a UX Designer. I find myself re-reading certain sentences like this one: “Making every page or screen self-evident is like having good lighting in a store: it just makes everything seem better.” I like how the book is laid out as a series of tips. They are not these convoluted, complex ideas or concept models. As the title suggests, ‘Don't Make Me Think’ is really just rooted in good, common sense practices that can be applied to not only web design, but other areas of design as well.

1 of 1 people found the following review helpful.
By GreatBooksforyou
I am glad I bought this book even though it is expensive and even though I had to pay international shipping to get it.
I am designing a site using WikiMedia and I got some beneficial information from Steve Krug.
Don't cram too much info on your site.
Don't make the user think too much.
Keep it simple.

Consider your website visitors to be similar to readers of billboards. They only have a few seconds to get the info you want them to get.

When people visit your site they don't read every word or every sentence. They search for what is important to them and then they "click".

Krug's book was helpful because he showed 'real live' sites and showed some of the minor problems with those sites, such as Verizon, Yahoo, Mojo, BizTravel, various bookstore sites,,

Krug's book was VERY EASY AND VERY FUN to read.

Minor problems: One page 64, Klug seems to imply that Arabic is read from left-to-right. It is not. It is read from right-to-left.

Klug also recommended the following related books:
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, 3rd Edition
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Sources of Power: How People Make Decisions
The Practice of Creativity: A Manual for Dynamic Group Problem-Solving
Web Application Design Handbook: Best Practices for Web-Based Software (Interactive Technologies)
Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points
The Design of Everyday Things
(and a few other books which are not currently for sale at the website.

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