Web Analytics For Dummies

Web Analytics For Dummies
By Pedro Sostre, Jennifer LeClaire

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Average customer review:
(4 customer reviews)

Product Description

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll discover:

  • What to expect from Web analytics
  • Definitions of key Web analytics terms
  • Help in choosing the right analytics approach
  • How to collect key data and apply it to site design or marketing
  • Techniques for distinguishing human users from bots
  • Tips on using Google and other free analytics tools
  • Advice on choosing pay and subscription services

A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Product Details

  • Amazon Sales Rank: #619422 in Books
  • Brand: For Dummies
  • Published on: 2007-04-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.00" w x 7.20" l, 1.23 pounds
  • Binding: Paperback
  • 388 pages


  • Great product!

Editorial Reviews

From the Back Cover
Covers free and fee-based analytics tools

Don't miss another profitable opportunity — find out what works and what doesn't

Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.

  • Understand Web analytics lingo
  • Find out what visitors do at your site

  • Measure metrics that matter most

  • Spot where your traffic comes from

  • Reduce shopping cart abandonment

About the Author
Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.

Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.

Customer Reviews

Most helpful customer reviews

0 of 0 people found the following review helpful.
2No longer relevant...
By Dan Miller
If you had a time machine and could travel back to 2007, this book might be helpful. With the advancement of technology and SaaS services, this book is a bit archaiac. It would behoove you to buy the latest release of a Web analytics book, even if it costs a bit more, trust me.

1 of 1 people found the following review helpful.
4Excellent starter book to web analytics
By J. Shinn
The book covers basic concepts and light addresses how data and statistics can be collected, digested and then used to create strategic plans to increase sales, web page hits and keep visitors longer.

I bought this book for an online course and covered a lot of ground, great for folks just needing to be familiar with web analytics or someone starting in the field.

This book actually covers quite a bit with a specific web analytics tool but there are other free ones out there including Google Analytics and Stat Counter.

4 of 5 people found the following review helpful.
3assumes readers are dummies
By subduedjoy
The book is well organized but a little too basic when it comes to analytics. The authors write as if their readers are not analytical. For example, they write:

"Unless you are highly analytical, though, you might not be able to make sense of its contents."

This is a web analytics book. Why would I be reading it if I did not have the aptitude to analyze?

The authors are not analysts. In fact, they mistakenly believe that analysts are like journalists. Analytics is not journalism. Journalists report. Analysts analyze.

See all 4 customer reviews...

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