Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
By Avinash Kaushik

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Product Description

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Product Details

  • Amazon Sales Rank: #40208 in Books
  • Brand: Avinash Kaushik
  • Published on: 2009-10-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .98" w x 7.40" l, 1.66 pounds
  • Binding: Paperback
  • 475 pages


  • Web Analytics 2 0 The Art of Online Accountability and Science of Customer Centricity

Editorial Reviews

From the Back Cover

Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data

The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.

In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.

While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today's quickly evolving web technologies and trends—including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.

  • Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysis
  • Quantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non-ecommerce, and B2B websites
  • Profit from analytical methodologies that attack the holy trinity of search: internal site search, pay-per-click marketing, and search engine optimization
  • Pinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive change
  • Master crucial emerging analytics fields including Twitter®, YouTube®, blogs, mobile, and rich-media analytics
  • Leverage experimentation and testing to create truly customer-centric websites and innovate by failing faster
  • Create data-driven bosses and organizations, and cultivate the skills and background you need for a successful analytics career
  • Continue learning with four hours of video, an hour of audio, and valuable presentations, templates, and models on the CD

"Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy."
—Seth Godin, author, Tribes

"Lots of companies have spent lots of time and money collecting data—and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation."
—Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational

"Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they've funded."
—Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures

About the Author

Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.

The author donates all proceeds from his books to two charities, The Smile Train and The Ekal Vidyalaya Foundation.

Customer Reviews

Most helpful customer reviews

5 of 5 people found the following review helpful.
5Well done
By A Working Dad
Serious web analytics made practical. With so many changes in Google Analytics plus other tools available, it could really use a 3.0 or 4.0 update by now.

1 of 1 people found the following review helpful.
5Great book on digital analytics.
By Alireza Sefati
Who can buy and read Avinish's books on digital analytics and be unhappy with its content?! Avinash is the foremost expert and leader in field of digital analytics. I subscribe to all his content and I highly recommend this book if you like to learn about digital analytics.

0 of 0 people found the following review helpful.
5What a fun to read author and a great book
What a fun to read author! This is one book I actually looked forward to reading, not only for how absolutely informative it was, but for the author's fun sense of humor. Kaushik is a foremost authority on all things "web metrics" and has a great blog as well as being a great author. I can't imagine anyone being disappointed with this book as far as wanting to learn the basics (or remembering what is important, for those already experienced). For beginners, Kaushik covers the most important things to focus on early, so you don't get overwhelmed. He then provides the extras that are good to incorporate once you get comfortable with the beginning stuff. For experienced users, Kaushik reminds you of how going back to the basics and getting out of the weeds will improve your results, and again, provides the advanced concepts as well. This book was easy to understand for me, as a beginner and had lots of great examples.

See all 133 customer reviews...

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