E-Commerce Blueprint:  The Step-by-Step Guide to Online Store Success

E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success
By Rob Mabry

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Average customer review:
(46 customer reviews)

Product Description

Here's what real Amazon customers are saying about E-Commerce Blueprint...

"The E-commerce Blueprint, was one of the most detailed and easy to follow guides I have ever read."  - Randal Mayo

"Outstanding resource for new and existing business owners alike." - Mark Collier

"This comprehensive and well-written, well organized book is a must-purchase for anyone getting into e-commerce and setting up a web-based store." - Nicolette Goff

Discover everything you need to know about starting your own online e-commerce empire. This insider's guide to the world of e-commerce starts at the very beginning and teaches you how to find the right products to sell then guides you step-by-step through the entire process.

You'll learn...

  • How to find great products even if you have no idea what to sell.
  • How to find great suppliers and avoid bad ones.
  • How to create a top-notch business plan for free.
  • Are you a sole proprietorship, partnership, LLC or something else?
  • What are the permits and licenses you'll need to open your store?
Without a road map to success, most e-commerce entrepreneurs fail miserably. This longtime e-commerce business owner takes you through his own successes and failures to demonstrate how to manage your online business with precision and turn a profit.

Discover these secrets...
  • The best free and paid shopping platforms.
  • 16 questions you must ask every wholesaler or dropshipper.
  • How to calculate your profit margin and never lose money on a sale.
  • How SEO really works in 2012.
While starting an e-commerce site can be done on a shoestring, there are still investments in both time and money. E-Commerce Blueprint helps new store owners understand the hidden cost of launching an e-commerce business.

Don't start your e-business without knowing...
  • What your one-time and recurring costs are likely to be.
  • The best shopping cart software for you based on your skills and knowledge.
  • How to choose the right credit card processing company.
  • 30 questions to ask any prospective e-commerce site designer before you hire.
  • How outsourcing works and why it's easier (and cheaper) than you think.
E-Commerce sales in the United States have grown 10% year-over-year for the past five years and show no sign of slowing. More Americans are doing their shopping online than ever before, making this an exciting time to be an online store owner.  Are you ready to start your journey?

In this detailed road map to e-commerce success, you'll learn...
  • The right way to do keyword research.
  • How to assess the competition in a niche so you don't waste your time.
  • Winning the SEO game on-page and off.
  • The best free and paid tools for SEO.
  • How to set up Google Analytics to track visitors and conversion.
  • How to build an email subscriber list and run email campaigns free.
  • The 12-point checklist for a high converting checkout process.
  • How to get your site indexed in the search engines quickly.
  • 12 questions to help you create a customer avatar.
  • 50 things you must test before you open your site.
  • How not to lose your shirt on paid advertising.
  • How to drive massive traffic through Facebook, Twitter and Pinterest.
You need every advantage you can get to achieve your dreams of running your own online business. E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success can be your guide to quickly launching your start-up e-commerce business while sidestepping the rookie mistakes that doom so many wannabe entrepreneurs.

Find out how to build your e-commerce empire today!  Scroll up and click on "Buy" to instantly deliver this book to your Kindle!

Product Details

  • Amazon Sales Rank: #359683 in eBooks
  • Published on: 2012-07-31
  • Released on: 2012-07-31
  • Format: Kindle eBook

Editorial Reviews

"As entrepreneurs we're all told we need an online store and presence,but we're also expected to foot the $3k - $5k (or more!) bill charged by some companies to do that. In fact, we sometimes spend more than weneed to simply because we don't understand how things work.

By readingthis book I've learned the foundations of E-commerce. More importantly,I've learned what questions I need to ask when hiring a designer to work on projects for me. A must read for every entrepreneur building ane-commerce site."

Robert Candelaria, Author - Relationships Raise Money:  A Guide to Corporate Sponsorship

From the Author
Starting your own e-commerce site is not for the faint of heart.  I tried many different internet business models and chased too many "silver bullet" solutions before I recognized that there is no easy-button for e-commerce.  I do hope that this book will be an easier button. 

It's easy to get completely lost when you begin your e-commerce journey.  What business model do I use?  How do I find suppliers?  How does dropshipping work?  How do I take credit cards?  How do I build my store?  The questions are endless.

In this book I do my best to answer those questions.  It's the guide I wish I had when I started out in the business.  I'm not one of those flashy guys who poses in front of a Ferrari and talks about all the exotic locations he's visited in the last six months.

My wife and I operate e-commerce sites and we make real income from it.  We're working our way toward grand vacations and a more extravagant and rewarding lifestyle, but we've got lots of kids and plenty of college tuition to pay for.  So the trips to Bali will wait a little while.

That's no problem because we enjoy what we do.  You will too if you stick with it.  So stay focused and follow along with the book.  When you hit a section that says "Take Action Now," do it.  That's the real secret to success.

Customer Reviews

Most helpful customer reviews

4 of 4 people found the following review helpful.
4From The Beginning...
By Heather M. Claus
I was a bit skeptical about this book, since I've seen a lot of books like this in my years (17+) as a web developer online. But, I'm always looking for a good basic book that I can recommend to my clients who don't want long-term consulting or who can't afford it, so I decided to check it out.

It's a pretty good book. In fact, I've already recommended one of my clients (from my day job) purchase it, not for an eCommerce site, but for another site, just to learn a bit more of the promotions side of the internet, which Rob covers well.

This book covers everything from the beginning of creating an eCommerce site. While it's not exhaustive (it wouldn't be possible), it covers a lot of options - enough for the average shop builder. And honestly choosing one shop or site type over another is NOT a key to success. I have my preferences, but even I know that using the system I prefer to develop with versus another system for a simple shop will not make or break a client (it's all about the personal, IMO).

That's where Rob lost one star from me--the emphasis on choosing a niche.

Yes, I know niches are hot topics. That's OK. If you just want to make money online, and want to know how to choose a niche, then this book will help you (and he's pretty clear about each step). However, I have always enjoyed success by doing things I love, not things that other people love.

I think this book is missing that section. The section that speaks about passion for your topic, and how that can mean more than simply choosing a niche for traffic and sales. And the reason I know this works is because people do it every day.

That's the negative stuff, and it's a pretty small nitpick. *smiles*

If you are getting into eCommerce, and you'd like to learn more, buy this book. I will be recommending it to my clients, because it covers everything at a level even a beginner can understand, while also getting into sufficient detail for those who have gottena start, and want more.

1 of 1 people found the following review helpful.
5Great book
By David
Lots of useful information in this book for someone who is considering starting an online e-commerce site. I thought the section on how to find products and niche ideas was really useful. There are a lot of checklists and practical information that you can use to follow from start to finish. There's a really good section on how to hire an ecommerce developer (and how to know when you should) as well as lots of details on how and when to outsource tasks.

When it comes to internet marketing and online businesses there are a lot of e-books that are really just glorified pamphets. This is a "real" book that covers nearly every aspect of starting and running an online store. The only area that could have been covered in more detail is customer service and operation, but there was still some good info in that chapter.

2 of 2 people found the following review helpful.
5Your comprehensive guide to e-commerce
By Nicki Goff
This comprehensive and well-written, well organized book is a must-purchase for anyone getting into e-commerce and setting up a web-based store.
The author covers everything from setting up a legal entity, to niche research, determining profitability, dropshipping, sourcing products,setting up your online presence and much more.
I'd love to have a pdf or hard copy for easier reference.

See all 46 customer reviews...

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