This class introduces you to the concepts behind web analytics. Web analytics are the reports that are generated about how visitors use your web site. The class discusses:
Web Analytics Software
Content Navigation by Visitors
Web sites are the number 1 best form of advertising. Web Analytics allows you to see how your current and potential clients interact with your web site and can show you not just how to improve your web sites, but also how you may improve your overall business.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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