Digital Disruption: Transforming Your Company for the Digital Economy with Jeanne Ross
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There is a digital transformation coming at us nowadays in the form of an evolution of technology - social, mobile, analytics, the cloud, and the Internet of Things just to name a few. By themselves, none of these creates issues. However, the confluence of these technologies has changed the way we think about doing business, and what makes up this digital transformation. Companies who simply adapt their technology to the way they do business are missing the boat. Leading-edge businesses are instead adapting their businesses to the capabilities these technologies provide.
In this webinar, recorded on February 4, 2016, MIT Sloan Executive Education's Jeanne Ross discusses digital disruption to help companies articulate and implement a forward-thinking digital strategy. Through presentation of recent research and case examples, you will learn why a great operational backbone is a necessity for companies in this era of constantly changing technology.
Visit us at http://executive.mit.edu/openenrollment/program/building-innovative-organizations to learn more about this course.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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