Google Attribution, a new product to answer the question that has challenged marketers for ages, âIs my marketing working?â For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.
With today's complex customer journey, your business might have a dozen interactions with a single person - across display, video, search, social, and on your site or app. And all these moments take place on multiple devices, making them even harder to measure.
Marketers have been trying to make attribution work for years, but existing solutions just don't cut it. Most attribution tools:
Are hard to set up
Lose track of the customer journey when people move between devices
Aren't integrated with ad tools, making it difficult to take action
As a result, many marketers are stuck using last-click attribution, which misses the impact of most marketing touchpoints. With Google Attribution, we'll help you understand how all of your marketing efforts work together and deliver the insights you need to make them work better.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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