Living in the social world - The business eco-system has undergone a visible transformation driven by digital technology. Customers, employees and partners are discussing multiple things across various digital platforms.
This is the era of the digital enterprise with emergence of new digital technologies. What does it mean in terms of customer engagement? Todayâs digital enterprises need to nurture relationships and engage influencers using new age platforms; but there is a challenge when it comes to deriving value from this association.
The only way to derive this value is to change the Customer Analytics approach. This involves a new way at viewing customer conversations across emerging customer touch points. Listening to these customer interactions that take place with your company helps in building meaningful insights. This intelligence drives customer centricity and leads to mindshare retention.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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