The Difference Between Email Marketing and Marketing Automation
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Ian Michiels looks at the differences (and similarities) between Marketing Automation and Email Marketing. These days, more small businesses are starting to question why they would even need a Marketing Automation solution if they already have an email tool. Let's get ready to RUMMMBBLLLEEE! in this excerpt from "SMBs Crossing the Chasm to Marketing Automation" compliments of Act-On Software
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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