What is E-Commerce?
Ever heard the terms E-commerce or Electronic Commerce being thrown around? What are they exactly? No need to worry, I've got you covered. Everything you need to know about what E-Commerce is in one easy to understand video tutorial!
Words like Ecommerce or Electronic commerce are often thrown around in all sorts of places but to properly understand them we must first go back to 1957. 1957 the birth of the internet and the framework for the digitization of our society although at this point the internet was very much restricted to military and government uses. So we'll have fast forward 32 years and here we are 1989 the year that affects us most the internet goes public, the birth of the internet.
Increasingly, the internet has been seen to govern our lives and almost every aspect of life has been computerised from, doing research for a college paper, socializing with friends, gaming or just as a means of a time sink.
It's no surprise that buying and selling have also taken to the internet which is exactly what ecommerce is.Today ecommerce or electronic commerce can be defined as any sort of transaction made on the internet.
So If you've bought something whether physical or electronic on the internet then you've engaged in e commerce.
This can include
â¢ Buying directly or buying through affiliates or agents
If you've sold something online again whether physical or electronic you've also engaged in e commerce.
This can include
â¢ Selling on your website
â¢ Selling through social networking sites
â¢ Selling through an auction site
â¢ And many more!
E commerce can be between a business and customers also known as B2C
B2C is what you've most likely been involved in.
Ecommerce can between businesses and other businesses (e.g. one company buying hardware components from another)
And it can also be between customers (P2P) e.g. people buying and selling on an auction website.
Ecommerce provides a simple platform to do business with countries other than your own, long gone are the days where business was confined to your city, and where your audience is confined to your city.
Ecommerce is huge and its growing.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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