The Complete Google Analytics Course 2015: Go From Beginner to Expert
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Learn Google Analytics in this 1.5 hour tutorial. Here's the contents:
1:03 Fundamentals of Google Analytics- Learn the Terminology and How to Use It
18:24 The Traffic Game: Why to Use Analytics and How Marketing Works
23:00 Overview of What Google Analytics Can Do For Your Marketing: Boost Sales, Lower Costs, Find Out the "How"
25:34 How to Increase Sales Using Google Analytics
36:21 Case Study of How Google Analytics Helped to Sell a $5000 Sign
40:28 Fixing Broad Campaigns in Google Analytics Using Phrase Match to Sell More
47:49 Fixing Broad Campaigns in Google Analytics Using Competitive Research to Sell More
58:09 Building Segments to Focus on Key Non-Bounces in Google Analytics.
1:07:53 The Top 5 Advertising Mistakes- Fix Them With Google Analytics and AdWords BONUS Webinar
What You're Missing (That's in the Full Course)
Decrease Costs Using Google Analytics
-What Determines the Cost of Advertising
-How to Use Google Analytics to Lower the Cost of Advertising
-How to Research to Improve the Landing Page Experience
-How to Use Google Analytics to Set Actionable Goals
-When Bounce Rate May Be Inaccurate in Google Analytics
-How Google Analytics Helped Lower CPC In My Campaign by 300%
Advanced Analytics With Event Tracking: Get Actually Accurate Data
-How Google Analytics Usually Works VS Event Tracking
-How to Add Event Tracking to Your Website and Check Using Google Analytics
-The Specific Code You Must Copy and Paste for Event Tracking in Google Analytics and Expression Web 4
-Different Types of Events in Google Analytics
Common Mistakes to Avoid in Google Analytics
-Forgetting Internal Traffic Filters and Doing Retrospective Segments in Google Analytics
-Using Google Analytics Opt Out Extension
-Referral Traffic in Google Analytics is Often Fake
-Mismatched Conversion Tracking Accounted For Using Google Analytics Data
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Struggling with your marketing efforts? Confused as to how to measure your progress? So are millions of other marketers. That's why Google created Analytics - to increase confidence in their marketing platform called AdWords, where they generate 99% of their billion dollar revenue. But so many marketers don't know how to use analytics. They don't know how to boost sales or lower costs. They don't know what metrics to pay attention to and why. They don't know, for example, that a 20% decrease in bounce rate can mean up to a 50% or more increase in revenue.
But you're not like them. You sought out this course to get help and improve your marketing strategy and results. You're willing to spend a few dollars to massively improve your comprehension and mastery of Google's Analytics tool. You're going to learn how to increase your sales, and decrease your marketing costs. Along the way, you'll learn tips and tricks about paid advertising campaigns and how they fit into the Analytics picture. You'll also get a thoughtful response for every question you ask along the way, so there's no concern about getting stuck.
Here Is What You Will Learn Throughout Our Course:
â¢The Fundamentals of Google Analytics
â¢How To Increase Your Sales
â¢How To Decrease Your Spending
â¢And So Much More!
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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