In this intro video, W.A. expert and author Avinash Kaushik provides a taste of what youâll learn in our Web Analytics Foundations course: KPIâs & analytics techniques, segmentation, experimentation & testing, social media analytics, and much more.
Packed with over 4 hours of video, a collection of downloadable workbooks, and progress quizzes and tests, this Web Analytics training is a great tutorial for beginners. Youâll gain a thorough understanding of the basics of Web Analytics, and can begin using these tools and strategies right away.
And itâs just one part of the complete Digital Marketing Foundations course.
to learn about our Web Analytics Foundations course, and the entire collection of Digital Marketing Foundations mini-courses.
Already familiar with Web Analytics? To learn about our more advanced W.A. Certification Course, visit http://www.marketmotive.com/web-analytics-training-courses/?utm_medium=video&utm_source=youtube&utm_campaign=foundations&utm_content=webanalytics
ABOUT THE FOUNDATIONS COURSE
The Digital Marketing Foundations course is made up of eight mini-courses, providing learners with core concepts, context, and vocabulary. It covers PPC, SEO, Web Analytics, Social Media Marketing, Conversion Optimization, Content Marketing, Mobile Marketing, and Email Marketing.
The course is the required starting point for many of our agency and enterprise groups.
Itâs also the perfect primer for managers, marketers, and business owners who need a sound understanding of a variety of disciplines.
Your instructor, top analyst Avinash Kaushik, is the best-selling author of âWeb Analytics 2.0â and âWeb Analytics: An Hour A Dayâ. Heâs a renowned keynote speaker and consultant to the worldâs top agencies and Fortune companies. And heâs designed this course to make you the very best analyst you can possibly be.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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