Choosing an online sales channel can be a difficult task, especially when there are so many options available. This can be confusing, especially for a newbie retailer who isnât sure what features they want from their ecommerce store, so hereâs a quick comparison of two of the major players in the ecommerce game: Shopify and WooCommerce.
Okay, so both a really popular with huge customer bases, but which one is right for you?
WooCommerce is a sales plugin by WordPress which turns your website into an full-blown ecommerce store. You can sell anything on WooCommerce (including digital downloads like MP3âs and eBooks), and itâs easily customisable with a wide variety of storefront templates for you to choose from, so you can let your individual branding and personality flow. It also has hundreds of free and commercial extensions, so you can optimise your shop however you want.
WHAT MAKES WOOCOMMERCE SO APPEALING?
Here are some of most attractive features WooCommerce has to offer:
It has a clean and simple storefront design which is also customisable with a variety of different themes and add-ons, meaning you can optimize your store in pretty much any way you want. Add product galleries, testimonials and loads more, so your store can be as feature-packed or stripped back as you wish.
WooCommerce supports PayPal for accepting credit card & PayPal account payments, BACS, and Cash on Delivery. Theyâve also got a variety of specific payment gateway extensions.
Managing your digital or physical products is easy with the intuitive and WP centric UI. You also have the option to assign dedicated store managers to handle the day to day management of your inventory.
Keep on top of your incoming sales and reviews, stock levels and general store performance, all from your WordPress backend, by using the handy he reporting tool. This is great for sales forecasting and identifying which products you need to keep selling and which ones you need to stop stocking.
The marketing capabilities within WooCommerce are excellent, including campaigns offering a range of discount options, usage limits and product/user restrictions as well as free shipping.
Thereâs the option to have a WooCommerce eBay integration, plus other integrations such as WooCommerce to Amazon. This is great because you can connect your stores and marketplaces, which can maximize your exposure and increase sales.
WooCommerce stores support responsive design, so your shop will look good on any screen, whether thatâs on smartphone or a desktop computer.
The interface is very simple to use. This makes WooCommerce a great option for those less experienced with managing ecommerce stores, web design, or technology in general!
No limit to the number of products and categories
Because itâs run by WordPress, WooCommerce stores are very SEO friendly (something WordPress is well-known for), so itâs much easier to get your shop to the top tier of search engines. Also, thereâs excellent blogging capabilities on offer (again, thanks to WordPress).
WooCommerce is completely free, which is definitely a plus, especially for casual sellers or beginners who donât want to spend a fortune on their ecommerce platform.
Shopify is a is another major ecommerce marketplace. It affords its users a great deal of freedom to customise their stores and really get across their personalities and branding. You donât need to be a design wizard to create a great-looking store, and thereâs a huge amount of support available if you need any help. Thereâs an extensive catalog of apps and addons you can choose from to add more features and functionality to your site, or to help with other aspects of running your business.
WHATâS SO APPEALING ABOUT SHOPIFY?
Okay, so what exactly makes Shopify so popular with itâs users?
Thereâs a wide variety of themes to choose from, so you can make your store look professional. You also have full access to the HTML and CSS of your store, so you can customise it in whatever way you want, providing you have the capabilities to do so.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
Your Cart 0
Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.