McKinsey: How The Digital Age is Disrupting the Marketing Framework
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David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales
The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies — it requires a complete restructuring of the marketing organization and its operations and processes.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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