Highlights from First Look: 2015 Outlook for Digital Retail
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What's important for digital retail in 2015? Sucharita Mulpuru, vice president and principal analyst at Forrester Research, provides her expert insight into significant developments in 2014 and what lies ahead for 2015. Learn where retailers should (and shouldn't) focus, which benchmarks to factor into plans, and which initiatives are on retailers' drawing boards for the next twelve months and beyond.
Check out more from Retail's BIG show at nrf.com/bigshow
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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