Web Analytics Maturity Model by Stephane Hamel Part I
Add to List Share
http://online-behavior.com presents Stephane Hamel. In this presentation Stephane shares insights on how to measure an organization Web Analytics Maturity. He starts by asking what makes an organization successful. Below are the drivers for success quoted by him:
Money on the bank
Emotional Connection (with brand)
Stephane discusses the struggle between the creativity and the data-driven approach and how we should balance between them. He goes over the definition of Web Analytics and the challenges analysts goes through.
He then introduces the Online Analytics Maturity Model and how it can be used to measure the Analytics process inside companies.
*About Stephane Hamel - Director of Strategic Services, Cardinal Path
Online Behavior is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that's not all, understanding does not make a website better, action is required. That's why a broad range of techniques and strategies is needed to help optimizing websites. You will find information pertaining to:
Market Targeting & Segmentation ( http://online-behavior.com/targeting ): Learn how to segment, provide the right message, and personalize your visitors' experience. Increased website relevance equals increased conversions and customer satisfaction.
Website Testing & Usability ( http://online-behavior.com/testing ): Learn how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way to test your website.
Web Analytics & Optimization ( http://online-behavior.com/analytics ): Learn the most advanced conversion optimization techniques to optimize your current traffic; turn new visitors into customers, and returning customers into loyal friends.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
Your Cart 0
Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.