Search engine marketing-SEM | Search engine marketing basics | SEO - Part 29
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Search Engine Marketing or SEM is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine result page (SERP) through paid advertising. You can give advertising on Google, Yahoo, Bing and other search engines.
For advertising on Google search engine and its advertising networks, we use Google Adwords. It is based on PPC/ CPC concept.
1. Google AdWords is an advertising service byÂ GoogleÂ for businesses wanting to display ads onÂ GoogleÂ and its advertising network.Â
2. AdWords is based on PPC / CPC concept.
PPC: Pay Per Click
CPC: Cost Per Click
3. You can schedule your Daily Budget on AdWords.
This video tutorial gives step by step details from creating a Google adwords account to posting an Add on Google.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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