Driving Digital Innovation for Retail through Integration
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In todayâs digital age, retail companies looking to deliver more relevant and personalized services to their customers must connect their back-end business operations and data with mobile app interfaces through integration capabilities. This video follows Kate and her family get a customized experience while undergoing some retail transactions.
It provides a good example of how retailers can participate in the API economy to delight the customer. Learn more here: http://ibm.com/apieconomy
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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