Engineering content marketing success requires getting the right people to do the right things at the right time. But getting all that to work well is challenging. Until now.
Join Cruce Saunders, Principal of Simple [A], and host Byron White to identify the players you need and roles theyâll play to engineer content marketing magic. Youâll learn how to set the goals, establish the boundaries, recruit the players, and build a collaborative team and environment to create, optimize and publish amazing content that delivers on performance goals. Beware: the customer is the center of the formula, and the KPIâs may surprise you.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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