What is USABILITY ENGINEERING? What does USABILITY ENGINEERING mean? USABILITY ENGINEERING meaning
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What is USABILITY ENGINEERING? What does USABILITY ENGINEERING mean? USABILITY ENGINEERING meaning - USABILITY ENGINEERING definition - USABILITY ENGINEERING explanation.
Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.
Usability engineering is a field that is concerned generally with human-computer interaction and specifically with devising human-computer interfaces that have high usability or user friendliness. It provides structured methods for achieving efficiency and elegance in interface design.
Several broad disciplines including Psychology, Human Factors and Cognitive Science subsume usability engineering, but the theoretical foundations of the field come from more specific domains: human perception and action; human cognition; behavioral research methodologies; and, to a lesser extent, quantitative and statistical analysis techniques.
When usability engineering began to emerge as a distinct area of professional practice in the mid-to late 1980s, many usability engineers had a background in Computer Science or in a sub-field of Psychology such as Perception, Cognition or Human Factors. Today, these academic areas still serve as springboards for the professional practitioner of usability engineering, but Cognitive Science departments and academic programs in Human-Computer Interaction now also produce their share of practitioners in the field.
The term usability engineering (in contrast to interaction design and user experience design) implies more of a focus on assessing and making recommendations to improve usability than it does on design. However, Usability Engineers may still engage in design to some extent, particularly through the design of wire-frames or other prototypes.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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