How to Create the Optimal Content Marketing Strategy
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Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here's what you'll learn:
1. What Should People Know About Content Marketing Today?
2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly?
3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing?
One of the big reasons that many brands are suffering from âcontent shockâ is that so much content today looks exactly the same. It seems to be a bit lazy and uninspired because of this.
Through this realization, Mark found inspiration in an unlikely place; Taco Bell. The fast food chain only utilizes approximately 14 ingredients, yet every month the company comes out with a new concoction. The point made here is that marketers have many ingredients at their disposal, but are not using them in creative or innovative ways
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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