Advanced Web Content Management with Adobe Experience Manager
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This session was live-streamed at the 2013 Web Conference at Penn State.
Presented by: Adam Roman, Solutions Consultant, Adobe
An efficient and cost-effective web experience management (WEM) solution is essential to deliver engaging, multichannel user experiences that drive online institutional success. A WEM solution must give marketers and IT the agility to attract new visitors, deliver targeted content, and optimize multichannel outreach (including mobile) for increased click-throughs, conversions, and constituent loyalty. To stay ahead of today's competition, you need a WEM solution that meets the dynamic and ease-of-use needs of your marketers as well as the architecture and technical requirements of IT. This session provides an overview of Adobe Experience Manager, Adobe's WEM solution. The session will include a presentation and demonstration of Experience Manager's key capabilities and features, including authoring ease of use, mobile applications, social communities, digital asset management, personalization and targeting, and integration with web analytics.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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