This short video shows an example of how Excel can be used to calculate your marketing/sales conversion rates. I've also created two additional videos, showing how cost per lead and cost per conversion can be calculated, as well as how a future marketing budget could be created based upon these calculations.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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