Making the Most of Display Advertising on the Google Display Network - Google Best Practices
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Check out the full video series: https://goo.gl/FozlLq
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With 90% reach across all internet users worldwide, the Google Display Network is the largest global display ad network across desktop and mobile to reach these folks.
In this video series, weâll show you how to deliver on consumersâ higher expectations and ultimately drive more leads and sales for your business. This video will cover:
1. How to set your display campaigns for success
2. How to reach the right audience at the right moment
3. How to match the message and bid to the moment
4. How to optimize for better display performance
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Hello, world. Welcome to our series on the Google Display Network. My name is Tran Ngo, and I'm a product marketing manager here at Google, focused on display best practices.
Today people have higher expectations of ads than ever. As advertisers, it's never been more important to tailor messages to the right people at the right moment, as they're reading blogs, news sites and more across the web. Relevant ads means better results.
With 90% reach across all internet users worldwide, the Google Display Network is the largest global display ad network across desktop and mobile to reach your audiences.
In this video series, we'll show you how to deliver on consumers' higher expectations and ultimately drive more leads and sales for your business. I'll be covering four topics in this Google Display Network video series:
- First, how to set your display campaigns for success.
- Second, how to reach the right audience at the right moment.
- Third, how to match the message and bid to the moment.
- Fourth, how to optimize for better display performance.
So what are you waiting for? Take a look at the rest of the video series to find out more about optimizing your display campaigns on the Google Display Network.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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