Persuasion Techniques to Make More Money Online (Conversion Rate Optimization)
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Master these persuasion techniques and you'll make more money online from your website and sales funnel.
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Step #1: Survey your visitors - Before you start to use conversion rate optimization to make more money online, you'll need to know what to fix.
Through qualitative data you can get insights on why people are leaving and not buying. You can use Qualaroo or Survey Monkey to figure out why people don't want to buy and which persuasion techniques to use.
Once you get 30 to 40 response you'll have a good understanding of what issues people are having on your website and how to influence people to do what you need them to do.
For example, if the issue is that people don't want to buy from your website because you don't offer "free shipping", then you can test offering that. By using free shipping as a persuasion technique to get more sales, you'll be able to track if your conversion rate increases.
Step #2: Install Crazy Egg - through the visual analytics reports that Crazy Egg provides you can see how people browse through your website. It will show you how far people scroll, what pages they click on and where people are dropping off.
By combining this data with your survey data you will have a good understanding of the bottlenecks that are reducing your sales. Fix them and you'll make more money online.
Step #3: Run A/B tests using conversion rate optimization - through Crazy Egg or Optimizely you can run A/B tests. A/B testing is showing a portion of your visitors your original web page and a portion of your visitors the new version that you think will convert better.
The testing software will show you if your changes convert more or fewer visitors than the original. In other words, which of your persuasion techniques are the most effective at helping you to make more money online by refining how you get more clients and get more sales.
After the test is over, you just have to rinse and repeat the process.
Thanks for watching: "Persuasion Techniques to Make More Money Online - Conversion Rate Optimization ".
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Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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