Conversion Optimization with Optimizely and Peep Laja Webinar
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During this webinar Optimizely Solutions Partner and CRO expert, Peep Laja shares his 6 step framework for conversion optimization.
He shows that successful A/B tests depend on thorough preparation and research. He emphasized that you need a process for testing and lists of test ideas or copying other successful websites will not work. Everyone is optimizing to solve their problems and their problems are not the same as yours.
Follow the steps of Peep Laja's framework and you will see the impact of your tests increase. Peep's 6 step framework covers the following:
Mouse tracking and form analytics
Understand the importance of building an optimization process and simple steps you can take to maximize online conversions and help turn clicks into customers.
Ready to start optimizing your website? Create your free account or login at https://app.optimizely.com
Also download our free testing toolkit which contains:
- Test Idea Worksheets
- Test Plan Templates
- Result Presentation Templates
Download it now for free: http://optimize.ly/testing-toolkit
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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