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WooCommerce vs Magento: Which e-Commerce Solution Suits Your Business?
The two leading e-commerce platforms available today are Magento and WooCommerce. They have attracted strong debates as to which one performs better.
Users increasingly prefer open source to proprietary e-Commerce platforms for three main reasons:
-It is cost effective to develop an open source solution.
-A business owner is free to run his or her website independently once it has been built- no more reliance on the developer.
-You can choose the best platform since they are free of charge. You can also get unlimited help from its community.
Similarities between WooCommerce and Magento include:
-Both are open source solutions
-Both operate under a freemium business model
-Unlimited product uploads allowed
-They both allow for self-hosting
-Google Analytics can be viewed on site
-Free and premium themes are available on both platforms
-They both come with shopping cart capabilities and need extensions installed
And here is where they differ:
-Magento comes with more features
-Magento is best for big companies and businesses
-Installing extensions on Magento may be costly since its specialists are rare compared to those of WordPress. WooCommerce is a WordPress plugin.
If you are keen on doing it yourself, you will feel right at home with WooCommerce. But sites that can potentially get large or complex quickly will benefit more from Magento.
In the end, only a trained web technician can advise you regarding the right platform for you, based on:
-Your technical skills
-Ease of use
-How many products you sell
-What type of products you sell
-Integration with other platforms
To get some solid advice on the most suitable e-Commerce platform for your business, talk with a reputable web development company.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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