Reusable components as a concept has been discussed since the early days of computers. There have been few commercially successful libraries of software components and many organizations have attempted to develop their own specific set of useful artifacts.
Yet these have never fully given the benefits of shorter time to market, flexibility of construction, and faster response to changes in business operations. Barriers within the IT development groups and the software construction business in general are significant. But they can be overcome. New software development approaches such as component-based development, mean that component construction and reuse is back on the agenda; but IT management need to grasp the initiative.
This module details a successful initiative for IT managers and developers to regain control over the development process and greatly increase the productivity of development groups.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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