Get introduced to the Digital and Web Analytics Course offered by eCdemy Learning Solutions
Businesses today have adapted and evolved within the digital world. Digital has become a business priority and our marketing and our communications are leading the charge in digital channels to reach consumers.
In this course, get a deeper understanding of how Digital and Web Analytics fit into the world of business intelligence.
Look at the importance of a measurement plan and the setting up of a process that will lead to the ultimate goal of measuring your success in the digital space.
Take a comprehensive look at the concepts like macro conversions vs micro conversions within the Google Analytics Platform to ensure that your set up, usage and measurement of results are accurate and reflect truly what your company values from interactions on your digital and web properties. Also gain an understanding of attribution and the different attribution models.
Get a clear understanding of how data comes together in the platform, how it is collected, filtered and how it ends up in the reports that you can use, before diving deeper into the reporting layer.
Learn about some best practices to get the most value out of analytics usage and efforts and look at numerous ways to segment data within Google Analytics. It will equip you to break down the data, to determine what choices you can make about the channels, behaviors or audience characteristics that you need to know.
With this course by eCdemy Learning Solutions, get introduced to the concept of Goal Conversion and measure your sales or downloads, form submissions or other behaviors that actually account for something so we can call them a goal. Take your goal values further by applying a monetary assignment to them.
To give you a more holistic view of your interactions with customers and prospects both online and offline, look at the integration of non-website data into the Google Analytics Platform.
Most importantly learn how to get access to your reports in analytics. Along with all this also look into the world of testing like A/B Testing or Multivariate Testing to apply it within Google Analytics for your efforts.
By the end of this Digital and Web Analytics Course by eCdemy Learning Solutions form a fundamental business understanding of Google Analytics, Web Analytics and Digital Analytics as well as hands on experience and practical knowledge with the platform itself.
The Digital and Web Analytics course by eCdemy Learning Solutions has 10 modules encompassing the key areas of Web Analytics.
The modules are: Introduction to Web Analytics, Business Intelligence, Measurement Plan, Introduction to Google Analytics, Analytics Reporting, Segmentation Analysis, Goals- Conversion and Attribution, Online & Offline, Testing & Learning and Conclusion.
The course includes slides, recording of instructors providing explanation, examples and additional insights. The module also has an online workbook, self-paced exercises and research projects to help you grasp the subject with authority. To further test the outcome of the course, at the end of the module there is an online quiz which is graded by eCdemy's eLearning platform. Practice your skills through realistic online business scenario exercises. Also included are some key concepts and take-aways.
This course is the ideal starting point for managers, entrepreneurs, practitioners and anyone looking for a career change or to enhance their skill set
To know more about eCdemy Learning Solutions, visit http://www.ecdemy.com
Michael Seaton has over 25 years of experience in the digital space. He is a digital pioneer with expertise that has helped propel some of Canada's largest and most respected brands drive growth through digital marketing. He brings a proven track record of improving the effectiveness and efficiency of sales and marketing with results that have been recognized with numerous national and international marketing awards.
A top-ranked speaker & instructor, Michael has educated audiences across North America on digital strategy and performance-driven marketing. He currently teaches Digital Marketing at University of Toronto. He is also the Principal at Level C Digital, at Toronto Canada. As well as Co- Chair at Digital Analytics Association, Toronto.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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