7 Steps of Conversion Rate Optimization CRO - Theresa Baiocco, Conversion Max
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Theresa Baiocco from ConversionMax.com breaks down her definition of Conversion Rate Optimization CRO on the Marketing Optimization Podcast with AlexDesigns
Alex Harris interviews the best in digital marketing to talk optimization.
Learn more about AlexDesigns / Alex Harris at http://alexdesigns.com/
7 Steps to Higher Conversion Rates
Therese Baiocco from ConversionMax said, "A lot of people get confused about the word optimization. You need to ask what you're optimizing for. People think that you only need to optimize for search engines. They are about getting the search engine rankings up. Really, companies should be optimizing for revenue and in order to improve profits. It doesn't matter how much traffic you drive to your website if you can't convert that traffic."
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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