To find a marketing automation solution for your work, check out our product selection tool: http://technologyadvice.com/marketing-automation/smart-advisor?utm_source=youtube.com&utm_medium=description&utm_content=marketing-automation-explained-b2b-tech-topics&utm_term=buyer&utm_campaign=explainer
This video details the main tactics enabled by marketing automation for generating leads. These strategies all service the bottom line: producing more revenue for your organization by generating the correct quality and quantity of leads.
Check out the full comparison article here: http://technologyadvice.com/marketing-automation/blog/how-to-use-marketing-automation-as-lead-generation-software/
As businesses gain access to more customer information, and consumers themselves have multiple options for services or products, marketing strategies have become more complex. The number of specializations within the marketing profession has expanded to include positions like social media, search engine optimization, copy writing and blogging, conversion rate optimization, email marketing, and so on. For many organizations, this means producing a steady stream of leads. Securing a steady stream of leads is difficult however, which is why consistently measuring ROI still eludes many marketers. Marketing automation software (sometimes referred to as lead generation software) is one of the best solutions to this puzzle.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
Your Cart 0
Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.