Documentary- The Story of Content: Rise of the New Marketing
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For more info: thestoryofcontent.com
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.
The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the worldâs biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to todayâs marketing innovators, youâll learn how content marketing has beenâand will continueâ to change business and media forever.
Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/...
FOR TONS MORE advice & education: http://contentmarketinginstitute.com/
SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute...
Register today for #CMWorld 2016: http://www.contentmarketingworld.com/
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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