Content marketing, native advertising, and branded content-- all of these content-focused methods have productive uses in the business to a varying degree. But how are they related? How do you know when to use each one? Content Marketing Institute's chief strategy officer, Robert Rose, tries to clarify the noise with his explanation on the Content Marketing Spectrum.
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Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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