In marketing attribution, each touchpoint in a customer's purchase cycle receives appropriate credit for influencing the buying decision. Marketing attribution can help determine which interaction with a brand influenced a sale and whether a customer already liked the brand and would have bought anyway.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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