Music: "Secrets Instrumental" by YEYEY
Citizen Kane - How to Run a Newspaper
The Daily Mail Song
â¢ Reputable News Sites Aren't Carrying It
â¢ One of the easiest ways to figure out if a news story is legitimate or not is to check it against the stories posted on other reputable sites.
â¢ Let's stick with the example ofÂ the PresidentÂ suffering a heart attack. You become alarmed, but realize that you donât recognize the website.
â¢ Let's call it BigNews.com. Just search online for "President heart attack" and see what comes up.
â¢ If sites like The New York Times, CBS or CNN are running the same story, it's likely true.
â¢ I know what youâre thinking â câmon, man. Why is this even on the list? Itâs so simple. Yes, youâre right. Unfortunately, a lot of people donât search for additional sources.
â¢ And one search might not cut it. Make sure to delve a bit deeper.
â¢ If The New York Times, CBS and CNN all cite BigNews.com as the source for their heart attack story, that puts you right back where you started from.
â¢ You need to find a reputable source that has done its own reporting on the story to ensure its truth and accuracy.
â¢ Think that's excessive? In January 2014, the Daily Mail ran a photo of smoggyÂ BeijingÂ in the early morning. A giant, rectangular TV screen in the foreground showed a beautiful sunrise. The story underneath was titled, "China starts televising the sunrise on giant TV screens because Beijing is so clouded in smog."
â¢ Time magazine and CBS picked up the story, crediting the Daily Mail as the source.
â¢ But they soon issued a correction when, after finally doing their own reporting, they discovered it was a fabrication. The TV screen existed, but the sunrise shot was part of a tourism ad.
â¢ The Website Has an Odd Domain Name
â¢ One of the easier ways to spot suspect stories is if they're located on a news site with a strangeÂ domain name.
â¢ Sometimes if a story originates on a site ending in ".ru" or ".co", that's a red flag. ".Ru" is used by the Russian federation, while ".co" is used by Colombia; these two extensions are considered suspect.
â¢ Other untrustworthy sites will try to imitate a reputable, well-known website by incorporating it into its own URL; for example, using NBC as part of its URL: www.nbc-real-news.com.
â¢ Another trick? Using nearly the same URL as a popular site, omitting a letter or two, or misspellingÂ the name. Very long, complex domain names are another sign something might be amiss
â¢ Remember: anyone can pay for any domain name they'd like.
â¢ In the lead-up to the 2016 presidential election, for example, someone who was ticked at Republican candidate Carly Fiorina snagged the domain name "carlyfiorina.org."
â¢ The site illustrates, through frowny faces, the 30,000 people she laid off as head of Hewlett-Packard.
â¢ This isn't a story, of course. But if you read a story on, say, the evils of butter, and it's on a site called "ilovebutter.org," you should suspect something slippery is going on.
â¢ Get it? Slippery? Because butterâ¦ nevermind.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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