http://www.TechnologyTherapy.com - "Marketing in a 2.0 World" at SMB Nation Spring conference. Jennifer Shaheen explains the importance of getting to know your customer before you market your website to them.
She walks you through the process of creating a persona for your target audience so that you can better understand the best channels to reach them.
Watch other videos from the SMB Nation Conference:
2 Types of Marketing For Your Website: http://www.youtube.com/watch?v=4x7oWUNLQgw
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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