eCommerce Software Development & Shopping Cart Solutions
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What is ecommerce shopping cart & top shopping cart software available.
In the present date of online marketing, where physically existing stores are losing importance and a new trend of online shopping stores is developing very fast. This has created huge opportunity for ecommerce solutions companies to build great ecommerce platforms with perfect shopping cart software. Apart from robust technology, the user engagement model is a key in next generation shopping carts to build a great ecommerce store.
Electronic commerce, commonly known as e-Commerce, is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business.
In online marketing, shopping cart software is a piece of eCommerce system on a web server that allows visitors on an Internet site to select items for eventual purchase. A shopping cart includes the online store's catalog facilitates ordering process. Typically, a shopping cart is the interface between a company's Web site and its deeper infrastructure, allowing consumers to select merchandise, review what they have selected, make necessary modifications or additions, basically customization, and ultimately purchase the merchandise if it suites the requirements.
Although the most simple shopping carts strictly allow for an item to be added to a basket to start a checkout process (e.g. the free PayPal shopping cart), most shopping cart software provides additional features that an Internet merchant uses to fully manage an online store. Data (products, categories, discounts, orders, customers, etc.) is normally stored in a database and accessed in real time by the software.
After all this, there are a number of shopping cart solutions available online for free for eCommerce web development companies, to be integrated in their web sites or to be presented individually as an online service and make such a shopping cart design which gives the end user the best shopping cart experience ever.
Such tools allow users to place items in a shopping cart, and the shopping cart remembers these items for a predetermined span of time. Extra features such as different color or size options, quantity of order, and matching item links can be found linked from the shopping cart. Once a shopper inputs his shipping address, taxes and shipping costs can also be tallied from within the shopping cart. For the merchant, the shopping cart also provides important information, which is often transparent to the shopper including a cart number to track the order, and a cookie to provide you with some limited tracking details about your customer. Once an order is generated the shopping cart is cleared and ready for next shopping order.
The programming that provides a Web site with the ability to build a catalog and its associated database and to integrate pages into its site that provide users the ability to shop is known as shopping cart software. A typical shopping cart software is supposed to continue to serve a Web site's needs as its catalog and volume of orders grow maintaining a number of shopping carts at a time.
There are notable shopping cart software packages available in the market. Some of the shopping cart software packages are extensible through the third party application. Most common shopping carts among them are: Magento, osCommerce, PrestaShop, VirtueMart, Zen Cart and Cube Cart.
The best shopping cart software for a particular website is one which serves best for its requirements and which provides maximum ease in navigation keeping in mind the bulk of data and number of steps required to reach the end of some process. Almost all of these shopping cart software provide handling of both front end and back end while some provide additional features like catalog display, unlimited products handling, payment gateway integration, multiple currency support, discounts and promo coupons etc.
Author is a senior business analyst and an expert in ecommerce development and marketing strategy implementation.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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