In this intro video, Matt Bailey provides a taste of what youâll learn in our Display Advertising Foundations course: display advertising basics, strategy, tactics, platforms, budgeting & measurement, and much more.
Packed with 90 minutes of video, a collection of downloadable workbooks, and progress quizzes and tests, this Display Advertising training is a great tutorial for beginners. Youâll gain a thorough understanding of the basics of Display, and start building campaigns that get your your message to new audiences.
The Display Advertising tutorial is just one part of the complete Digital Marketing Foundations course.
to learn about our Content Marketing Foundations course, and the entire collection of Digital Marketing Foundations mini-courses.
Already familiar with Display Advertising? To learn about our more advanced Content Marketing Certification Course, visit
ABOUT THE FOUNDATIONS COURSE
The Digital Marketing Foundations course is made up of a series of mini-courses, providing learners with core concepts, context, and vocabulary. It covers PPC, SEO, Web Analytics, Social Media Marketing, Conversion Optimization, Content Marketing, Mobile Marketing, Display Advertising, and Email Marketing.
The course is the required starting point for many of our agency and enterprise groups.
Itâs also the perfect primer for managers, marketers, and business owners who need a sound understanding of a variety of disciplines.
Your instructor, Matt Bailey, is the founder and president of SiteLogic, and the author of âInternet Marketing An Hour A Dayâ. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.
Matt also serves on the Advisory Board for Incisive Mediaâs Search Engine Strategies Conferences. As one of the conferenceâs highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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