We talk with the CEO of Act-On Software and two seasoned marketing automation experts on the subject of how to get the most out of marketing automation.
â¢ Andy MacMillan CEO of Act-On Software, one of the leading marketing automation solutions on the market
â¢ Paul Adamson of Spinnaker Management Group, a supply chain services company
Brandon Larocque of Access Marketing, Brandon helped design the Guinness Book of World Recordsâ âWorldâs Most Advanced Robotic Arm.â
How do you define marketing automation, and why do companies need it?
How do you roll out marketing automation and how do you choose which channels to market on?
What are some specific marketing automation tricks and hacks that moved the needle for you?
Do you have any specific examples of marketing automation that produced a very high ROI?
What mistakes are people making with marketing automation?
Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook"
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
Your Cart 0
Manage research, learning and skills at defaultLogic. Create an account using LinkedIn or facebook to manage and organize your IT knowledge. defaultLogic works like a shopping cart for information -- helping you to save, discuss and share.