"Digital is fundamentally shifting the competitive landscape in many sectors. It allows new entrants to come from unexpected places. We're seeing travel agents get into the insurance business. We're seeing retailers go into the media business. So your competitor set is not what it used to be."
In our new digital edge series, McKinsey director Paul Willmott argues the first decision is fundamental: whether a company is even in the right industry as digitization of the enterprise blurs the lines between sectors. Click to hear what he calls the "plug and play dynamics" that allow companies to attack specific areas of the value chain rather than having to own the whole thing as digital lowers the costs of entry.
You can find a transcript of his interview with us on our site, http://bit.ly/McKDigitalStratWillmott, and follow along on Twitter and Facebook via the hashtag #McKDigital.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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