The growth in analytics is recent. There has been a huge increase in our ability to collect data, starting with the 21st century.
Analytics is Turning Data into Information and Ultimately Knowledge
-Analytics is NOT Statistics
-Analytics is NOT Data
-Analytics is NOT Reporting
-Analytics Should NOT be Scary
Google Analytics Happened!
Google Analytics democratized the data and brought analytics to the masses.
Make sure to watch the video to understand how Web Analytics Works.
-Wide adoption of analytics is a recent phenomenon
-It is all about taking data and turning it into knowledge
-Web Analytics has several layers to consider
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Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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