How To Setup A DIsplay Ad On GOOGLE ADWORDS and Get A Ton Of Traffic
YouTube's video advertising platform is one of the most exciting around, offering your business cost-effective advertising options that you can customize in depth and target very specific user groups. Whether your business is entirely online or grounded in a brick-and-mortal location, YouTube video ads can help you increase your reach, boost brand awareness, improve conversion rates, and more. This is one marketing strategy that you should seriously consider adding to your arsenal. Here's how you can use YouTube video ads effectively to market your business.
Before you can start creating effective YouTube video ads for your business, you have to link your YouTube channel to your AdWords account, and then in AdWords create a new Online Video campaign. Once that is done, you'll be guided through a simple setup process where you select your target audience, budget, and other essential marketing parameters. YouTube offers you multiple advertising formats and ad creation options with which you can experiment. Below we'll look at a safe approach to getting your campaign running and staying within your budget, which you can then adjust depending on your results.
Choosing the Right Video Ad Format For Your Business
YouTube video ads can come in four formats; display ads, overlay ads, skippable ads and non-skippable in-stream ads. Display ads are those that appear right of the feature video and overlay ads are semi-transparent and appear on the lower portion of your videos. Skippable ads users can skip after 5 seconds of viewing whereas non-skippable video ads must be watched before your video can be viewed.
Both skippable and non-skippable ads can appear before, during, or after the main video. Of all these ads, non-skippable ads are in theory the most effective, yet they are the most expensive also, that is, they have the highest cost per thousand (CPM) impressions. What's more, they can suffer from a high video abandonment rate, so they are a bit of a gamble.
High priority skippable video ads are a safer and usually more cost-effective choice for most businesses, so you may want to consider focusing on them, at least at the beginning of your campaign. Depending on your available budget, choose a realistic CPV, or cost per view, the amount you pay whenever a viewer watches a portion of your YouTube video ads. The usual CPV for a locally-targeted skippable ad is between $0.10 and $0.30, which means you can get good exposure even on a small budget. Make an in-stream bid that amounts to half of that cost, but don't forget later on to tweak this figure depending on the performance of your ads.
Led Digital Marketing Efforts of Top 500 e-Retailers.
Worked with Top Brands at Leading Agencies.
Successfully Managed Over $50 million in Digital Ad Spend.
Developed Strategies and Processes that Enabled Brands to Grow During an Economic Downturn.
Taught Advanced Internet Marketing Strategies at the graduate level.
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